E-Commerce
- (Electronic
Commerce)
- Is
simply trading
online or buying
and selling electronically.
Electronic commerce
is the single
most significant
reason for the
internet’s
success. Much
of the web’s
free and useful
resources are
directly or indirectly
supported by electronic
commerce. The
ability for consumers
and merchants
to exchange goods
and services without
the restriction
time zones, geographical
barriers and distance
at any time of
the day or night
has globally revolutionised
the business world.
In spite of cut
throat competition
constantly driving
down prices there
are rich rewards
for merchants
who adopt good
ecommerce and
online marketing
platforms.
Successful
site always have
good web
design and
navigation and
give the consumer
easy to understand
information at
the correct time
– when the
consumer needs
it. |
The
process of creating
an ecommerce platform
has many pitfalls
so it is essential
careful consideration
be given to the
workflow, consumer
interaction, administrative
efficiency, account
and transaction
management, order
information flow
and order status
process. Some
business e.g.
travel agents
provide service
consisting of
more than one
service which
they package together
and sell.
There are three
types of e-commerce
business: business
to business (b2b),
business to consumer
(b2c), and consumer
to consumer (c2c).
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