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Many small businesses sell their products through eBay to "test the water" before selling them through their own websites, an industry expert has said.
A spokesman for the Federation of Small Businesses (FSB) recently explained that this is a good way to test the success of trade - but also emphasised that it is important to read the Ebay small print.
He commented: "[eBay] tends to provide people with a dip your toe in the water type approach… what we find is that, in the end, a number of businesses that trade on eBay tend to move on to selling on their own website if it proves successful.
"Advertising and sales costs and everything on eBay are fairly low because of the massive number of people that are on there - its a very big marketplace for them to access in a very straightforward manner."
Small firms also need to aware of the various business tax planning implications involved in selling on eBay, the FSB emphasised - as they can be left out of pocket if they dont read the sites small print.
A recent survey by the FSB found that 18.4 per cent of small firms sell products using web services.
Some 4.5 per cent of respondents said they traded on eBay, while six per cent said they bought goods on the site.
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