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It is a "common misconception" that employees are only interested in high salaries, according to one personnel expert.
Emma Price, senior press officer for the Chartered Institute of Personnel and Development (CIPD), explained that even smaller businesses can attract employers by increasing career potential and "the opportunity to work as part of a team".
This is despite the fact that the typical business start-up is not able to offer the same financial incentives are its larger competitors.
Ms Price explained: "There is a common misconception that the only way to recruit the best staff is to offer more money.
"Employees are also attracted to non-cash rewards, such as the opportunity for personal and career development, a good physical working environment, recognition for a job well done, an interesting, challenging and responsible role, the opportunity to work as part of a team and the opportunity to work flexibly."
She continued: "These are all things that small businesses can offer and some may already do so, therefore they should promote these aspects during the recruitment process."
According to the CIPDs 2007 recruitment survey, 84 per cent of employers experienced difficulties in recruiting employees in 2006.
Some 46 per cent of employers blamed this on an inability to meet potential employees pay expectations.
Evidence suggests that using online recruitment web services is an effective way for small firms to expose vacancies to a very large audience.
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