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The hunt is on for the small business with the most creative name in the UK.
MORE TH>N BUSINESS, a small business insurance firm, is running the competition.
The campaign seeks to identify and reward those small companies in the UK which carry memorable and inventive names.
Mike Bowman, head of insurance at MORE TH>N BUSINESS, explained that choosing a good name upon company formation plays a huge role in getting a business start-up noticed.
He said: "Small businesses and independent high street retailers may not have massive marketing budgets but this doesnt mean there is a lack of creative flair.
"We know there are brilliant business names out there and were appealing to the public to help us find and celebrate them.
"The name of a business can often dictate success or failure, but that doesnt mean great names are the preserve of rich businesses.
"History is littered with examples of big companies embarking on expensive renaming projects, only to scrap their new names soon after because they simply failed to capture the imagination of the market."
The winning firm will receive a years free insurance with MORE TH>N BUSINESS.
The company highlighted certain small business names that had already impressed them, including London fish and chip shop The Codfather and a juice bar in Brighton called Sejuice.
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