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A website is an "invaluable" marketing tool for a small business, according to one web expert.
Andy Rose, director of web design agency Duo Design, said recently that first impressions of a business start-up or other small business are often formed on the web.
He explained: "First impressions used to be based on the size of your office, your car or your swanky suit; it tends now to be your home page."
Mr Rose also emphasised the importance of setting out the information in a way that is easy to find and access and that looks professional.
He continued: "Be aware of the message a home made, single page or non-existent site could send to your potential and existing clients.
"Never before has a business image and professionalism in all aspect of marketing been so important and your web presence is obviously at the forefront."
Web experts advise that to make the most of web services, small businesses should frequently update their websites, keeping them relevant and current and giving clients a reason to return.
Google recently announced it would offer small businesses a search capability for their websites, costing a basic fee of £49 for a search through 5,000 web pages.
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