|
Over 40 per cent of SMEs are unaware of Web 2.0 - and around ten per cent still do not have websites at all, according to new research.
The survey was carried out by management solution provider Mediasurface, at this months Internet World event in London.
The data, from 179 SMEs, also highlighted the fact that over half of respondents were unaware how often their web services were updated.
Some 61 per cent felt that their web design did not accurately reflect their brand or communications message.
Web 2.0 is an umbrella term for the new wave of web developments such as wikis and blogging. Despite Web 2.0 being widely publicised, 41 per cent of respondents were still unaware of its existence.
Andy Peart, chief marketing officer at Mediasurface, responded to the results by saying: "With Web 2.0 increasingly being covered in the media, it was interesting to see that 41 per cent of SMEs surveyed had not heard of it.
"Of those SMEs that had heard of Web 2.0, only 37 per cent felt that it would have a positive impact on their business.
"There is still a great opportunity to show SMEs the true value of effectively managed web content and to illustrate that Web 2.0 is all about using the power of the web for business advantage."
See copyright notice
| Other
Top Business News Stories |
|
Business
News 
