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Businesses rely too much on the internet and not enough on the telephone

12/11/2007  10:22:07



Young company directors are using the telephone much less and are relying too much on the internet for client and customer communication, according to new research.

A survey by Vodafone indicates that the telephone is still the most dominant networking tool - 59 per cent use it to network although a third have managed to secure business using email alone.

One in five company directors would not do business with anyone they had not met face to face and over a quarter would refuse business to anyone they had not at least spoken to over the phone.

Business experts acknowledge that the internet does have big benefits for business start-ups and established businesses alike, especially for research, but entrepreneurs must be wary about over-relying on it.

Sahar Hashemi, founder of Coffee Republic and Skinny Candy, said: "Its such a waste of a life to hide behind a computer screen, thinking you’re making contacts when all it is, is some sort of online contacts and the way to really make things happen in your life is to meet people and make an emotional connection."

She added: "I doubt any entrepreneur is able to stay solely online. All those young kids who stay online will probably never be entrepreneurs."

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