Company directors whose businesses do not have an online presence will face grave consequences, according to leading internet marketing agency MediaCo.
SMEs that fail to capitalise on the internet may find that their competitors are likely to gain a stronger market share because more customers are using the internet to source products and services.
This month, the BBC reported that, according to the Federation of Small Businesses (FSB), no more than half of Britains small to medium-sized businesses have an online presence.
Research published by the FSB in August 2007 also stated that only 18 per cent of the nations small businesses are actively selling their products and services via the internet, despite the global audience this option offers.
David Mill, managing director of MediaCo, maintained that any company, regardless of size, can benefit significantly from having an online presence, with web services ranging from a small online brochure to a fully functional ecommerce site.
"SMEs can boost their web presence using various means, including presenting their website address on vehicles, buildings, stationary etc," Mr Mill said.
He added: "Beyond that, they can employ an online marketing company to provide search engine marketing and email marketing services."
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