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Company directors of SMEs should just snap up prospective domain names for their websites before other companies steal their idea, according to new industry advice.
Business IT consultancy, CC Technology warned firms that testing prospective domain names first and doing obvious name searches could backfire.
CC Technology admitted however, that a great domain name is "maybe less important than people think", as companies such as Bebo have succeeded despite having a meaningless name.
Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) – in collaboration with advisory body organisation the Security and Stability Advisory Committee (SSAC) – launched an investigation into the practice of domain name front running.
Front running is when a party with insider information tracks an internet users preference for registering a domain name and pre-emptively register that name so that they can sell the name back to the original user.
Dave Allen, managing director of CC Technology, said: "If I thought of a [domain] name and I didnt think somebody else had thought of it, I probably wouldnt go and do obvious searches – Id just try and snap it up."
"There are ways of checking to see whether names are available without these guys knowing. But you have to ask an expert."
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