|
Small company growth is significantly related to company investment in IT, according to a report by Microsoft and Durham Business School.
The study of 400 small and medium-sized UK companies reveals how small businesses view and utilise investment in IT in achieving growth, compared to companies not achieving growth.
The report shows that growth-firms use more varied sources for IT advice and have a general appreciation of the benefits that IT can offer to their business. A successful company formation is also linked to greater spending on IT in a bid to gain a competitive market advantage.
The findings also indicated that successful businesses were the ones that talked about IT in terms of how it can help employees and made use of more software, web services and more sophisticated systems.
A total of 62 per cent of companies that experienced growth, cited managing customer data as a motivation for software investment, compared with 45 per cent of companies that did not experience growth.
Nearly a third of non-growth firms recognised that they were not spending enough on IT, with over half citing lack of funds as the reason.
Simon Hughes, director of SMB Customers, Microsoft UK said: “The report suggests that growing companies have a greater external business focus and a greater use of IT to meet their business challenges than companies which historically have not grown.“
See copyright notice
| Other
Top Business News Stories |
|
Business
News 
