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The fall in the price of Internet Protocol (IP) handsets and the simplification of IP telephony systems has made it "more attractive" for small firms to make use of such web services, an expert has said.
Maren Bennette is leader of the Unified Communications Forum of the Communications Management Association (CMA).
He acknowledged that when it was first introduced, the cost and complexity of IP telephony put it beyond reach of the typical business start-up.
However, he explained that now, "IP telephony outsells TDM telephone around the world".
He continued: "Nowadays the large manufacturers and a host of smaller start up IP phone manufacturers are making IP phones that are little more expensive than the traditional analogue phones."
Mr Bennette concluded that IP telephony "has the potential to improve organisational effectiveness and thus improve business or organisational performance".
He added: "This would be achieved by implementation of unified communications applications, such as unified messaging… audio and video conferencing to bring together team members in different locations without the need to travel."
Illume Consulting recently revealed a significant upturn in the numbers of UK business users of Centrex style VoIP.
They report that with over a 50 per cent growth in just three months, the UK market now stands at over 154,000 users and shows no signs of slowing down.
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