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Company directors of small businesses should choose domain names that are "not too complicated and easy to remember", in order to maximise traffic to their site, according to Smallbusiness.co.uk.
In many industries, company directors of small business start-ups may find that bigger firms have snapped up most of the obvious domain names, so they have to be "a little bit cleverer" when choosing a domain.
Small firms must also make sure that their site contains the keywords and content to push up their rankings in search engines.
According to the first domain name industry brief released by VeriSign Inc - the provider of digital infrastructure for the networked world - total domain name registrations reached 128 million for the first quarter of 2007.
This represents a 31 per cent increase over the same quarter in the previous year and a six per cent increase over the fourth quarter of 2006.
New domain registrations reached 10.7 million during the first quarter of 2007, indicating that the domain name industry shows no sign of abating.
Adam Wayland, editor of Smallbusiness.co.uk, said: "If you have a really long-winded and really obscure domain name then it wont do you any favours.
"Keep it simple and keep it very straight-forward in terms of the business that youre running."
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