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Company directors of small business should talk to their bank when seeking financial help instead of just completing an application form, according to Business Link.
Despite the credit crunch, banks see small businesses as a "mass market" and will use credit scoring and trend analysis techniques to reach a lending decision, the firm said.
A report for Confederation of British Industry revealed in November 2007, that more than a third of company directors of small and medium-sized companies were worried that the effects of the global credit crisis would dry up funding for their businesses.
The report found that 12 per cent of companies had already seen funds being choked, while 22 per cent expected some constraints over the next three months. Some 31 per cent expected a constriction in the next six to 12 months.
Andy Berrow, senior business advisor for Business Link, said: "The recommendation of a good lending official who understands something of what the business is about will usually help.
"Talking to the bank is always a good strategy rather than just completing the application form and returning it to them."
According to the latest Financial Services Survey from the CBI and PricewaterhouseCoopers, the two-year-long run of strong growth in financial services has gone into reverse over the past three months, as business volumes in the sector fell at their fastest rate since March 1991.
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